Last year, Kia Motors signed tennis superstar Rafael Nadal to be the company's celebrity spokesperson in Europe. Titled "Nadal vs. Alien", the web-only video is part of Kia's new marketing campaign. The short video begins with a cartooned Nadal playing tennis against an alien who all of a sudden sprouts multiple arms and starts pummeling Rafael with tennis balls. Nadal eventually recovers, does a strange dance with a bunch of Nadal clones, changes into a transformer sort of superhero (Is it me or superheroes are in fashion?) and comes back to beat the crap out of the alien in a soccer face-off. What? Exactly my sentiments. At the end of the commercial, Nadal turns into a car and drives off. Strange commercial but sort of funny and entertaining.
