Shockvertising-When Is Advertising Too Shocking?

When is shockvertising just too shocking? What sort of parameters, if any, could be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...?

I just ask the questions.























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The OnMedia 100 Top Companies

We proudly present this year’s OnMedia 100. With this list of top private companies, AlwaysOn’s editors and our panel of industry experts introduce a new generation of game-changing players in the marketing, branding, advertising, and public relations industries. These 100 companies have emerged in an exciting year in the world of digital media. In 2007, Yahoo, WPP, Microsoft, AOL and Google engaged in an ad-network buying frenzy, snapping up several of last year’s winners, including Quigo and Blue Lithium. NBCU and News Corp jumped in the Internet TV game by launching Hulu, and ABC.com and ESPN have bet on the Move Networks long-play video solution. Meanwhile, the major newspapers like USA Today found ways to "Web 2.0-ify" their offerings.

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